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3 Things Other People Wrote Volume 10

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Another week in the books! Below are three things I’ve read over the last week that I really enjoyed and helped spark some critical thinking…

On training…

Tony Gentilcore is on a role with blog posts about programming filler movements with big lifts. This post on the bench press was my favorite (because, bench press…) and it also has links to his squat and deadlift article. Definitely a great article to check out for those looking to expand their program design concepts.

On business…

If you’ve never checked out the ‘Start With Why’ website, you need to. There are a ton of gems that they post each week that can directly be applied to many facets of life. This article on fulfillment versus happiness is awesome. After reading this i have a whole new perspective on what questions to ask my coaching staff in order to find their why and help direct their fulfillment. Great article!

On nothing related to business or training…

Remember the NBA Referee who fixed games and gambled on outcomes? Yeah…wild. ESPN did a great article on the whole situation this week and it was pretty stellar. This will probably be a Netflix documentary in a year, but this article covers a lot of the details and why. Pretty neat…

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3 Things To Consider Before Your Next Certification

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This is probably my favorite question from college students, our interns, and of course, my Personal Trainer colleagues.

“Hey, what’s your thought about XYZ certification?

or simply…

“What cert should i get next?”

At this point i have three pretty firm thoughts and here they are below…

1) Does this certification make you money?

I put this as my first point for a reason. Coaching courses typically run $500-$1500, sheesh! My FIRST year as a trainer I made $27,000. (double sheesh!) - you catch my drift here….You can argue that ANY certification will make you money. What I am specifically referencing is does your new knowledge in an area will expand your services, allowing you to charge more? Or will it add a new skill set that will bring you a different realm of clientele?

I typically almost recommend the Functional Movement Screen as a go-to certification - it’s affordable (with in person and online options) and gives coaches a specific skill set that can be monetized. By no means is this a sales pitch, rather, just an example of a certification that clearly adds to someone who holds a base level coaching certification.

The punchline here is to not be afraid of putting on your business hat and making sure you can yield a positive return on your investment!

2) Does XYZ certification fit the mold of your coaching beliefs?

This one typically stumps most people.

In our social media driven world it is very common to fall in to recency bias and want to learn about the new ‘thing’ in our industry.

Curiosity killed the cat, right?

Maybe that’s a dumb reference but you get the point.

Certifications cost a good chunk of money and if you’re in a remote location like northern Vermont, then you probably have to fly and stay in a hotel everywhere you go, compounding overall expenses.

Simply put- if what you want to learn has a place in your coaching methods, fire it up. If not, save your money for what you truly enjoy.

3. Is XYZ certification going to help you get to your career goal(s)?

In my professional life of 10 years of personal training, I have been asked once if I had my Certified Strength and Conditioning Specialist (NSCA-CSCS) certification. One time. The person to ask? The Athletic Director at the College who contracts our training facility to be their Strength Coaches.

Moral of the story? If you’re a personal trainer who wants to work within a certain population OR within a certain setting? Yes, a certification will help the resume - it will also help you network in that avenue- but don’t jack up your wallet to ‘just have’ every certification under the sun. I guarantee your clients care more that you’re a good person who helps them set and reach THEIR goals rather than pushing your knowledge of some random massage therapy gun that just came on the market.

So the next time you see a banner ad for XYZ certification and you jump to grab your credit card, ask yourself these questions and see if it is really worth your valuable money and more valuable time!


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