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3 Things About Gym Ownership Part 3


The last installment of this very impromptu ‘gym ownership’ series features the timeline I would take if I was 25 year old Casey hell-bent on opening up my doors.

1) I would develop a client roster of 45+ individuals of 5+ years of coaching experience

Why? Whether you are looking to be strictly 1on1, offer semi-private coaching, or even large group sessions, you’re going to need body’s.

Newsflash! You will not have 100% of your clients leave the comfort of their routine and join you at your new spot. People love their routine, yes they love you, but they love the comfort of what they know.

The bottom line, make sure you have a client roster that can handle attrition AND can fill spots in your service offerings when the time comes.

2) I would have 2-4 years of management experience - specifically in financial management.

If you’ve never seen a P/L report, entered payroll, managed employee benefits, or know how a tax ID applies to your business- slow. down.

If you’re reading this you are probably an excellent technician of your craft. Being a great Coach is very different than being great at managing a business.

The bottom line, make sure you get your business reps in. Make low-pressure mistakes in the environment you are familiar with before going in to a high pressure situation with banks ready to repo your car to cover any debt you may have.

3) I would have a big role in our internship program as early as possble

This one is pretty off-script, but hear me out.

If you read part two of this series then you know I would have gone back and asked myself if I could teach. Building off that notion of teaching…Having a kick ass internship program helps establish the skills and experience of creating a program, resourcing people for that program, developing the education and curriculum layout, and then coaching and developing people in that program.

The bottom line, being able to teach your system is one thing, but having the experience of getting your system down on paper and implementing it is invaluable. Again, practice these reps in a low risk environment BEFORE your doors open and things start moving at 100mph!



3 Things Personal Trainers Can Do To Be More Financially Secure

One of the hardships in the profession as a Personal Trainer is that 95+% of the time you have to directly exchange your time for money (sessions) to create an income for yourself. Obviously that’s the norm for EVERY job, however there are a few catches that most may not recognize in the personal training career path.

Client contracts ‘expire’ every block of session - no long term projections

Weather impacts your ability to deliver services - we had 2 feet of snow this weekend in Vermont…

People can no-show, fall off the face of the earth, and never USE their sessions which leaves a trainer unpaid

Personal Trainers spend so much TIME delivering their service, it can be HARD to get ahead in another revenue source…

These are very common questions that my staff and other trainers will pose and the underlying tone is always how do I create more financial security for myself?

Here’s 3 ways to do it…

1) Leverage your available marketing platforms

This is specifically for those who are in a commercial gym or working for/within a training facility. LEVERAGE THAT FACILITY! The health club I work for has 20,000 members, 6,000 members come in to our specific location alone each week. Things that the health club offers? A wide reach of direct community members. Chances are in a health club/ commercial gym setting you are getting buried under other services and members aren’t seeing you. Check to see if there is a newsletter that goes out that can do a feature on you. Does the gym have a social media page- do a take over of the account. Find ways to leverage the gym to make you more visible!

The hopeful outcome? An increased client roster. More clients, more consistent income and the opportunity to start more programming for yourself.

2) Create and sell programming

This isn’t necessarily advice to create a fitness product, but indeed is baby steps to get in that direction. I’ll keep using my health club as an example. Do I think a 4-6 week new member program would sell? You bet. Are there very intelligent coaches who could create a very good ‘block zero’ program for all new members to do? You bet. Everyone wants to jump to social media to sell their name, did you see the stats of my health club? 20,000 bodies walking in…I’m sure the membership department would love to answer the question “where do i start?” and personal trainers would love to have an easy and profitable solution to “I just want a program, can you write me one (for free)?”

The hopeful outcome? Passive income from selling a program/product. The better outcome? People who do this program, enjoyed it, and now become a very qualified lead to pursue other fitness offerings.

3) Teach workshops/webinars/clinics at a higher price point.

As your training career evolves you will most likely find that you enjoy working with a specific population of people OR you develop a particular set of skills (re-read that with a Liam Neeson voice). Monetize those skills. Create workshops on-site in your facility, reach out to local businesses that your skill set is relevant to, partner with other coaches to hold a clinic (NOTE- clinics are harder and more work than you think, worth exploring, but not the easiest thing on this list to do). By doing these things you have the ability to charge a higher price point and supplement your income. At first I wouldn’t view this as a new (and consistent) revenue stream, rather, something that supplements a slower training season or revenue you can account for in a very unpredictable career.

The hopeful outcome? Tons of leads related to your skill set, amazing networking opportunities, and of course, an increased opportunity to teach and present!

I’m hoping these three things spark some ideas that you CAN be more financially secure as you start to diversify your portfolio, so to speak, as well as making sure your main revenue sources are very full and low-risk. Trainers and Coaches- if you ever have any questions on something like this, drop a line in the comments OR reach out to me directly via email or on social media- I’m always happy to help!