Viewing entries tagged
Time Management


3 Things Other People Wrote- Volume 7

This week brought some AMAZING work.. Hands down I think this is the best collection of things other people wrote to date!


On Training…

‘Tis the season for NCAA athletes to prepare for the biggest job interview of their life! My Parisi family posted this awesome article o 10 tips to have your best combine that I found simple, yet informative. Give this one a read and you’ll probably pull out some new perspective and a couple coaching cues you haven’t thought of.

On Business…

I have a couple friends who where All Bird shoes and they rave about them. Seeing this article come across my web browser was a no brainer click. When you read this- swap ‘Bird’ with the name of your fitness facility- there are SO many takeaways for any business.


"We're living in the age of the internet, where people can find out every bit of information available. If you're inauthentic, you're easily found out," he says. "If there's a brand that defines authenticity, I think it's Allbirds." - See what I mean? This statement applies to literally every training facility you can think of.

Plenty of lessons in this article that I know you will enjoy!

On nothing to do with either training OR business…

This piece by Steve “Coach Fury” Holiner regarding social media use in business is so spot on. Coach Fury pulls back the curtain on how he manages the different platforms and also shows how he has drawn a line between work and personal social media. I’ve followed suite and done a few of his actions steps myself and have enjoyed the outcomes!



3 Things (Metrics) Personal Trainer's Need To Track


The old cliche “if you don’t measure it, you can’t manage it” definitely reigns true in more ways than one. Guessing that 95% of people who read this are Personal Trainers, Strength Coaches, or Physical Therapists, I wanted to highlight some over-looked metrics that you should be tracking to help improve your business.

  1. Referrals and who they come from

    This seems like a no-brainer. Most businesses ask ‘How did you hear about us’ or offer incentives with every referral. That’s not what I’m talking about. I am suggesting that you break out your referral sources and track where those referrals are coming from. Clients, complimentary services (PT, Trainers, Club Membership, etc.), social media…try itemizing your referral sources and track which ones are superstars (reward them!) and know who maybe isn’t pull their weight (help them!).

  2. Cancelled sessions

    This is something that I like to look at for not only paid clients, but prospective client assessments as well.,If you have a client or service that is yielding a high (anything over 20% or 1 in 5 is probably ‘high’) cancellation rate you might need to address the perceived value that service so that clients and prospects understand the importance of their appointments.

  3. CEU Hours

    I am thinking about this in two different ways. One, how many hours/credits you need per year…making sure you aren’t pushing it off until the last remaining months of your certification (that never ends well). Two, making sure you aren’t draining your paycheck buying every course and con-ed seminar under the sun! Give yourself a chance to apply what you learn. If you’re the Trainer always on the road learning, you aren’t the Trainer always in the gym applying what you’ve learned. Plan out where and who you learn from, get it done, but know how much you have to do.