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The BIGGEST Lesson the Fitness Industry as Taught Me

Click bait-y title aside...this is part three of my '7 Lessons in 7 Years' series I have been putting up this week. Part one covered coaching, part two covered leadership and I wanted the 7th lesson to be something special...something BIG...something worth it's own post. 

I don't know if it will live up to expectations. Only you, the beloved reader, can make that judgement. 

OK...are you ready? Here it comes... 


There! I said it. How did it make you feel? 

A few weeks ago I had the opportunity to present with a host of other gentleman (all of which are way smarter than me...) at the LAB Fitness Consultants Networking Seminar. All four presenters touched on the concept of transparency. 

Transparency in your programming with your client - the why

Transparency in your decision making with upper level management

Transparency in your feedback to your staff 

Transparency in your communication with your clients, co-workers, family, etc. 

Why is this the biggest lesson? 

Transparency allows others to make a rational decision on the information or actions you are putting forth. Transparency allows for the building blocks of trust to be layered, empathy to be formed, and a genuine emotional response to be put forth. 

I've never once in 7 years said to myself "man I wish I wasn't so transparent". But I have said "man, I wish I didn't hold that back". 

Think about it.

Hopefully these 7 lessons help pave the way for your own lessons to be formed!




7 Lessons in 7 Years: Part 1- Coaching

This website started a year ago. I had no idea what it would amount to or where it would go.

Needless to say, I didn't get fired or arrested so it was probably a success, right? 

The first post was titled '6 Lessons in 6 years' and it was extremely well fitting format, with another turn of the calendar, another year of perspective, and another year of making mistakes and growing from them, here is part 1 of my 7 lessons in 7 years all with a focus on coaching and training. 

1) You are a translator between fitness geek talk and the client. 

I'm a little bias towards this as 80% of my clientele are youth athletes under the age of 18. My clients honestly don't care about progression tree's, sets and rep schemes, or how cool it is that they've earned a percentage-based training program. The one's that find exercise science cool (are a rare breed) will ask you about their program details.

What they do care about is their emotional response to the facility when they walk in, how you/I can drive personal connection through out the session(s), and if the end result is what they desire (did you actually help them reach their goal?).

Don't throw the former out the window, just figure out how to relate non-linear periodization in to Fortnite, The Bachelor, or scoring goals on the soccer field...

Spend time thinking about the who/what/when/where/why of the client experience...more on this coming down the road...

2) Ask more questions...

Early on in my coaching career I would spend 90% of the time telling new clients  how great our training sessions would be for them. 

See point number 1...Way to go, Casey...

Fast forward 7 years...I now listen more than I talk, and ask questions that dig deeper in to what I want (and need) to know in order to deliver the best experience possible. 

Think about asking 'why' more rather then telling 'why' and watch your client engagement increase.

3) Regressed positions yield progressed results. 

I've spent the last year diving in to Functional Movement Screen's 4x4 programming matrix. My dude Chris Merritt at Strength Faction talks about this system a lot and it's really jived well for me with my programming. Making simple changes in my programming like swapping DOWN a standing 3 point row for something like a quadruped row off of two benches has been a game changer for cleaning up movement patterns, getting clients to understand their bodies in space, and actually increasing intensity early on in a training program...something clients definitely notice...but keeping them in safer positions. 

Part 2 will bring tips 4,5, and 6 which all have to do with the managerial and leadership side of lesson's I have learned! 

Tip 7 is it's OWN blog coming at you down the road!