2018 was a huge year for me- career growth- the addition of my daughter as well as my nephew (babies!)- this website took a step forward, the 3 Things Podcast completed 40 episodes…all in all it was a rock solid year.

Obviously listing the highlights is easy and they all most likely stemmed from a rut or downfall I experienced- not all- but most.

Here are 3 Things I learned in 2018 that I am definitely taking with me in to 2019…

1) Your credibility comes from the clients you coach.

I had a parent come in to our gym this summer (we work with kids) and immediate sign her son up for the program. Love that! But as I’m sure many of you reading this are now saying - that NEVER happens.

All she said was this “I was talking to _____’s parents and they raved about your program. Based on what they told me I know my son needs to be here with you all”

No social media post and no email campaign can replicate the words your clients speak about you, your service, your atmosphere, etc.

2) We don’t sell fitness, we sell an experience

I touched on this topic a few times in 2018 and I’ll start off 2019 with this same mantra. Fitness Professionals do so much more than deliver a 30/60/90 minute training session. Everything from the first interaction, how we set goals, how we plan the process, how we navigate set backs, and yes of course the lifting of ALL the weights…these all are small pieces to a much larger puzzle.

Always put the client experience FIRST in your training sessions.

3) Teaching movement is a crock-pot approach

Teaching complex movement patterns to youth athletes is a humbling coaching experience. I think this point boils down to two key (sub) points…

  • Most people don’t need a bigger deadlift or squat to feel better or to move around better in their day to day activities or in an athletic event…They just need to learn to move better as a whole.

  • Just because someone shows they can handcuff hinge for 3 sets of 8 doesn’t necessarily mean they never do that movement again OR that they are 100% ready to progress a movement.

What I mean by both of these is that we, as coaches, need to think of our movement coaching as a crockpot. Put a bunch of spices (cue’s, environment, implement) in the pot (client) and let time take its course. The beef stew always tastes better with hours of cook time on low…there’s no point in microwaving our way to get something done faster…the microwave ALWAYS leaves cold spots.

That analogy might suck, but I’m hungry, so food came right in to my brain.

Be slow with your clients, progress with intensity (load, sets, reps) to challenge integrity of the movement before completely overhauling what you are coaching.